I can still remember when I first heard that Betty Ford had breast cancer. It was 1974 and I had already lost two members of my family to the disease at that point. But when we talked about their deaths, we rarely used the words "breast cancer;" the disease was still something you mentioned only in hushed tones.
Betty Ford changed all that by talking openly and honestly about breast cancer and then later about her own addictions to pills and alcohol. She went on to start the Betty Ford Center, where she helped thousands restart their lives.